This is an example script for a Skittles ad! Skittles is known to be a fun, creative candy company, and their brand reflects just that.
Humor and Skittles go hand-in-hand. It prides itself on its absurd kind of comedy, portraying outlandish scenarios that somehow relate to Skittles. These types of ads are my favorite, as they promote the “crazy” brand image they’re known for, while getting a laugh out of people.
The script was my own take on a wacky situation that relates to Skittles, portraying the different color Skittles as kings. I researched which Skittles flavors were the most popular, and put them at the front of the script. By putting the flavors against each other, we can get people talking on what their favorite Skittles flavor is, bringing more engagement with the brand itself.
